We have written about and linked to others’ thoughts on altruism more than once, thinking we will eventually have an ultimate illumination on its origins and how to increase its likelihood. Likewise on our main theme as an organization, with regard to entrepreneurial conservation. We also keep a watch out for big companies (versus entrepreneurs) and governments (as in the case of the state initiative in the banner above, which is discussed below) doing the right thing.
Thanks to this article in the New Yorker for bringing our attention to the efforts to bring sustainable and affordable water to the good folks of Texas, and at the same time raising our awareness of the tightrope walking between big businesses that have many motivations to participate in innovative conservation schemes, and the organizations that have been the innovators in this regard for decades:
Mark Tercek, the head of…
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