Pro-Environment Posters For WWF’s March 29 Earth Hour Initiative

La Paz Group

Walk the Walk by Marina Willer for 29 Posters for the Planet Walk the Walk by Marina Willer for 29 Posters for the Planet

We appreciate collaborative efforts to raise awareness about environmental issues, especially when they come from places where the focus is not normally on conservation. Design agencies are generally designed to sell more stuff. Publishers are generally designed to use ex-trees to communicate stuff. But some designers are on the other side of the consumer behavior-influencing fence. And some publishers use those ex-trees to publicize a more tree-centric future.  Ethics sometimes prevail over ambition. Education sometimes jumps the line.

Professional communities–whether design firms, publishers, hotel companies or take your pick–all have latent collective action lurking in their futures. We hope nature and culture are the beneficiaries. Thanks in particular at this moment to publisher Phaidon, which is in itself worthy of a post on its series of environmentally-friendly books and initiatives, for bringing this initiative of design firm Pentagram…

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