Learning Digital Marketing it means that we have to aware with SEM and SEO. Why? Because to be successful marketer today, you need to understand how to show up your target market’s search engine activity in the search results. To make this things work, we have to understand keywords and content that your target market would use the most (Hemann and Burbary, 2013).
Keywords and content are the key of SEM or even SEO, and the first important step to define the keywords or making the marketing content is find out the behavior of your target audience. However, just having the right content is not enough, content needs to include the right keywords that could effectively scanned by search engine.
Knowing the difference between SEM and SEO.
Just like we know that SEM and SEO are important tools, helping to promote the business or even their website. A lot of online retailers…
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