Catersource’s Event Marketing

Adam Bailey 505

This week’s assignment for MMC5006 is to follow the Catersource trade show and look how they used social media for the event.

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Social Media Coverage

Prior to the trade show, the coverage of the event was mainly on Facebook and Twitter. There were also postings on Instagram, Google+ and YouTube, but they weren’t updated that frequent. In the case of YouTube, the newest video on the channel was posted four months ago and on Google+ there wasn’t a new posting since November 2014. Also on Instagram, there were a few postings the week before the event and before that, there hadn’t been a new posting since December.

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